Internationale Geschäftsbeziehungen im Industriegütergeschäft

Eine Analyse der deutsch-polnischen Unternehmensbeziehungen

Ożga, Joanna

kassel university press, ISBN: 978-3-89958-992-4, 2010, 298 Pages
(Kasseler Management-Forum 5)

URN: urn:nbn:de:0002-9939

Zugl.: Kassel, Univ., Diss. 2010

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Content: With the increasing relevance of international business relationships, the interest in an analysis of the requirements on and experience of management has risen. This study concerns German-Polish business relationships in the mechanical engineering industry ? a pivotal industry in defining the trade between these two countries.

The author attempts the identification of goals and factors, which influence business relationship marketing, relationship quality, and their management. The author develops a well-founded, theoretical model, which serves as a basis for a quantitative analysis, and, in the next step, differentiates types of business relationships using the Finite Mixture PLS procedure. In this way, the study contributes profoundly to the extensive literature on the use of path models.

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